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The Southern Company logo
SO NYSE 🇺🇸 US
The Southern Company
Utilities
Not a Dip
Price Zone: Hold / Watch
🔒 Full AI Analysis — Pro
27Score
DipBuster Score™
$94.46 $0.84 (-0.88%) Live price · Source: Yahoo
52-Week Position
$83.80 63% of range $100.84
Beta
0.332
Low vol
Dividend
no income
Mkt Cap
N/A
total value
Mkt CapN/A
P/EN/A
DividendNone
Beta0.332
52W High$100.84
52W Low$83.80
DipBuster Brief Key signals at a glance
Zone: Hold / Watch
Neutral
Mid-Range Position (63% of 52-Week Range)
The stock sits in the middle of its annual range — no extreme dip opportunity, but also not overextended.
Neutral
Earnings Data Unavailable
P/E ratio could not be determined — this is common for early-stage, loss-making, or recently-listed companies.
Valuation
P/E Ratio
Mkt CapN/A
52W Position63% of range
EV/EBITDA
Cash Flow
FCF Yield
FCF / Share
Op. Cash Flow
Margins
Gross Margin
Op. Margin
Net Margin
Balance Sheet
Cash
Total Debt
Net Cash
Dividend
Yield
Annual / shNone
Beta0.332
🔒 FCF, margins & balance sheet data are hidden — create a free account to see them.
Charts

Recent director dealings and insider transactions at The Southern Company (SO), from SEC Form 4 filings. Open-market buys by directors spending their own money are one of the strongest signals in investing.

Date Insider Type Shares
2026-07-01 Smith William G Jr BUY 867
2026-07-01 Kim Matthew M. SELL 100
2026-07-01 Svinicki Kristine L BUY 473
2026-07-01 Etheredge James O BUY 473
2026-07-01 Akella Janaki BUY 473
2026-07-01 Cooper Shantella E. BUY 473
2026-07-01 Turner John M Jr BUY 802
2026-07-01 Thomas Lizanne BUY 473
2026-07-01 Grain David J BUY 854
2026-07-01 Johns John D BUY 473

Valuation

P/E RatioN/A
Market CapN/A
Beta0.332
Dividend/yrNone
52W High$100.84
52W Low$83.80

52-Week Range

$83.80Now$100.84
63% through annual range
From 52W High−6.3%
From 52W Low+12.7%
📖 Plain English Summary
The Southern Company is at 63% of its 52-week range. Beta 0.332 — tends to move less than the market.

🏦 Analyst Price Target

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🎯 Analyst Revenue & EPS Estimates

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🔄 Peer Comparison

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Latest news for SO 🟢 Bullish ⬜ Neutral 🔴 Bearish
🤖
DipBuster AI Analysis — SO
Heuristic · balance sheet, insider filings, price data, academic research

The Southern Company — DipBuster Score 27/100

Graham value assessment, NCAV analysis, price zones...

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DipBuster Score™ Breakdown
Value & P/E 0/30
Dip Position 15/25
Momentum & Volume 7/25
Quality & Size 5/10
Insider Activity 0/10
🎯 Dip Buyer Signal
26 /100 · NEUTRAL
dip depth 6/25
oversold rsi 5/25
mean reversion 15/15
insider zone 0/25
capitulation 0/10
Technical signal only. Not financial advice.
Quick Take
Not a Dip
DipBuster Score: 27/100
📊 Run a full check in the AI analysis tab for a deeper look.
Company Profile

The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investm…

Sector Utilities
Market 🇺🇸 US
CEO Christopher C. Womack
Staff 29,800 employees

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